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About Visionary
About Visionary
Visionary was founded around a simple idea: manufacturers should have an easier way to find, evaluate, integrate, and support the right equipment for their operation.

Leadership
The people behind Visionary.
Nearly two decades each in metalforming, technical sales and operational leadership — and one shared idea of how buying manufacturing equipment ought to work.

Hunter Coe
Founder & President/CEO
Hunter started on the plant floor at COE Press Equipment in 2008 — the company his father John founded in 1976 — and worked up through assembly, service and sales, becoming President in 2015 and CEO in 2017. Under his leadership COE opened a new market with a profitable cut-to-length systems business, and DBusiness Magazine named him one of its 30 in Their Thirties in 2016. He founded Visionary around a simple idea: manufacturers should have an easier way to find, evaluate, integrate and support the right equipment for their operation — one trusted resource instead of a list of suppliers to coordinate. Today he works directly with customers and manufacturing partners on the production problems that have no catalogue answer, and his enthusiasm for people, for building relationships and for solving things creatively is most of what Visionary's culture is made of.
2016
DBusiness 30 in Their Thirties
2017
Chief Executive Officer

Josh Kowal
Vice President of Sales
Josh brings more than a decade in manufacturing, technical sales and customer-focused solution development, across stamping presses, coil processing and press automation. His approach is consultative — understand the application, the production goals and the long-term objectives first, then build the solution around them.

Shannon Gierlach
Director of Operational Excellence
Shannon brings nearly two decades in operational leadership, organizational development and process improvement. At Visionary she works across operations, finance, HR, marketing, sales support and strategic planning — building the systems that let a small team deliver a large customer experience.
What it means to be Visionary
We're building the kind of company we want to work for.
We're building more than a manufacturing solutions company. We're building the kind of company we want to work for.
That means trusting good people to make decisions. Giving them the freedom to take initiative. Supporting each other when challenges arise. Celebrating the wins. Learning from the misses. And always looking for a better way forward.
We move quickly, think creatively, and take our work seriously—without always taking ourselves too seriously.

No permission required
Around here, you don't have to wait for permission to make a difference.
See a problem?
Help solve it.
Have an idea?
Bring it.
Make a commitment?
Own it.
How we work
Our core values.
Self-starting
See it. Own it. Move it forward.
We take initiative, stay curious, and come prepared. Our team is resourceful, adaptable, and ready to move challenges forward with confidence.
Energetic
Bring the energy.
We bring enthusiasm, positivity, and momentum to everything we do—showing up ready to serve our customers, support our partners, and contribute to the team.
Ambitious + driven
Set the bar high. Then go after it.
We set meaningful goals, stay disciplined in our approach, and work with purpose to deliver results our customers and team can count on.
Relationship + network builder
Relationships aren't part of our business. They are our business.
We believe strong relationships are the foundation of great work. We build trust through honest communication, follow-through, and a genuine investment in long-term partnerships.
Grounded
Stay steady. Use good judgment.
We stay thoughtful, respectful, and steady in how we work. Our decisions are guided by good judgment, responsibility, and care for the people we serve.
Integrity
Do what you say you're going to do.
Our actions, communication, and decisions are rooted in honesty, accountability, and doing the right thing—even when no one is watching.
Humility
Confidence without ego.
We listen, learn, collaborate, and recognize that none of us has all the answers. The best solutions are built together.
Serious about what we do
Not always so serious about ourselves.
Manufacturing is demanding. Customer problems are real. Deadlines matter.
That doesn't mean we can't enjoy the people we're doing it with.
Whether we're on a customer floor solving a problem, walking a trade show, celebrating a win, grabbing dinner after a long day, or giving each other a hard time back at the office, we believe the people you work with make the journey a whole lot better.
Do great work. Be a good human. Enjoy the ride.



Charitable contributions 2026
Success means more when you share it.
We believe being part of a community means contributing to it. As Visionary grows, so does our opportunity to make a difference beyond manufacturing — these are the organizations our team supports.


Who thrives at Visionary?
You'll probably feel at home here if you…
We're building Visionary with people who want to make an impact. You don't have to know everything on day one — but you should be curious, you should care, you should take ownership, and you should bring some energy with you.
Take initiative.
You don't need someone standing over your shoulder telling you what to do next.
Like solving problems.
Challenges don't stop you. They make you curious.
Build relationships naturally.
You understand that business is ultimately about people.
Want to win.
You're ambitious, competitive with yourself, and motivated by progress.
Stay humble.
You're confident enough to contribute and humble enough to listen.
Take ownership.
If you say you're going to do something, people can count on you.

We're still building
That's the opportunity.
Visionary is growing—and we're looking for people who want to grow with us. This isn't the kind of place where every position, process, and career path has already been decided. You’ll have an opportunity to contribute ideas, take on new challenges, build relationships, develop your career, and leave your fingerprints on what Visionary becomes.
